Tag: TruTV

The broadcast reached 11.6 million unique viewers across networks, up 20 percent vs. last year. Its average of 5.5 million viewers was up 14 percent YoY.

“ For the first round on Thursday and Friday of last week, games accomplished a total audience delivery of 9.2 million viewers.”

"If you're on TruTV, it's one thing. If you're on CBS, a little bit different."

"Our strategy on sports may be slightly different, we don’t have a sports network, per se, so we need to be disciplined and very choiceful about the things that we agree to do and want to do. But once we do, once that becomes part of our portfolio, we go all in.”

A year ago, 28.3 million viewers watched the men’s basketball tournament championship game on TV, according to the NCAA. It was an increase of...