On the debut episode of Season 4, BSM President Jason Barrett travels to Minneapolis to sit down with SKOR North’s Head of Content and afternoon drive co-host Phil Mackey. The discussion explores Phil’s entry into the sports radio industry, the growth of podcasting, ways to improve as a talent beyond sports radio, and much more.
TOPICS COVERED WITH PHIL:
- How he got his start in the sports radio business
- Getting into Minneapolis and working for KFAN
- The changes at 1500 ESPN over the years
- How podcasting has become a huge hit for his brand
- Being active in social content creation
- Why attending conferences has been beneficial to his growth
- The value of working on your craft beyond the radio station
- Making an on-air relationship work over a lengthy period of time
- Quick Hits: MN sports Mount Rushmore, Best career advice, 5 Years from now how people will listen, Younger self wisdom
FROM THE GUEST
Phil’s Twitter handle: @PhilMackey
Podcast: Play in new window | Download
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Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
