LeBron James has another entertainment project on his plate. King James and his athlete-focused media brand Uninterrupted will produce a documentary called 40 Days for DAZN. It will follow Canelo Alvarez, DAZN’s biggest boxing draw, as he prepares for his May 4 fight with IBF Champ Daniel Jacobs in Las Vegas.
The documentary will air in two parts. It will debut on DAZN on Tuesday. The second part will be available on April 30. After that, 40 Days will show up on Univision, NBC Sports Net, and Comcast-owned regional sports networks.
“These documentaries will shine a light on the three-dimensional aspect of who these athletes are outside of the ring and empower them to tell their own stories as they prepare for some of the biggest moments in their boxing careers,” Uninterrupted CEO Maverick Carter said.
According to the Los Angeles Times, DAZN officials describe 40 Days “as a hybrid of ESPN’s 30 for 30 and HBO’s former boxing reality series, 24/7.”
“These are exciting times for the sport of boxing, and this partnership between Uninterrupted and DAZN is yet another example of that,” said Oscar de la Hoya, CEO of Alvarez’s promoter, Golden Boy Promotions.
This won’t be the only edition of 40 Days. Anthony Joshua, who has three heavyweight championship belts, will make his US debut at Madison Square Garden in June. That fight will also be available exclusively on DAZN. It is a smart bet that it could be the focus of the next 40 Days.
