The Vegas Stats and Information Network is betting big on terrestrial radio. The company has announced plans to launch the nation’s first terrestrial radio network dedicated exclusively to sports betting news and information. The official launch will take place in August 2019.
The new network will provide radio stations across the country with access to select content from the Vegas Stats & Information Network (VSiN), creating a national sports talk alternative for affiliate stations. Houston-based Gow Media will manage the syndication of programming to radio stations across the country.
“We’re thrilled to provide Gow Media with select sports betting content for terrestrial radio syndication on this exciting new platform. Establishing itself as the leader in the sports gambling information industry, VSiN is differentiated not only by delivering the most credible, actionable sports betting news and insights, but also by adding the entertainment factor with a variety of personalities,” said Dan Mason, Chairman at VSiN and former CEO of CBS Radio. “Over the past ten years sports radio has exploded and now there’s a new, younger audience emerging that will use analytics to inform their wagers within the growing regulated betting markets. This new network fits perfectly in that space, combining great personalities and legendary odds makers with sophisticated analytics.”
“We think sports betting content is poised for unprecedented growth,” Gow Media Chief Executive Officer David Gow said. “We are excited about the opportunity to help this new network deliver this unique content to an audience hungry for information about the nation’s betting markets.”
The expansion into the terrestrial space doesn’t affect VSiN’s current partnership with SiriusXM. The sports betting brand does though plan to install a new name for the network. That will come at a later date.
For stations interested in information on VSiN’s available shows and how to sign up to carry their programming, click here.
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
