Mitch Rosen’s car is about to increase its mileage, and his attention span is about to be expanded. The successful programmer of 670 The Score in Chicago is taking on additional responsibilities, being named the new Program Director of 105.7 FM The Fan in Milwaukee.
Rosen will begin the new assignment immediately. He takes over for longtime program director Tom Parker who informed his staff earlier this year that he planned to retire. Parker will serve as a programming consultant at Entercom Milwaukee going forward.
“Having worked closely with Jimmy de Castro and the Entercom Chicago team over the last year and a half, it was the logical next step in the partnership,” said Chuck Sullivan, Senior Vice President and Market Manager, Entercom Milwaukee. “Mitch has become quite familiar with the market and the WSSP staff over that time and we are very fortunate to now have him calling the plays in Milwaukee as well.”
“It’s an honor to be part of this great Milwaukee sports brand,” said Rosen. “The Fan team has great personalities who identify with the sports fans who live and breathe Milwaukee and Wisconsin sports. I plan to be here to help in any way I can to expand the brand both on the air and through all the digital platforms, including RADIO.COM Sports.”
The addition of the PD role in Milwaukee doesn’t change anything with Rosen’s current position in Chicago. He’s led The Score for nearly 15 years and will continue to do so.
Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
