Matthew Coller didn’t set out to build a career in sports radio. He wanted to be a writer. As luck would have it, an opportunity in upstate NY opened his eyes to the possibilities sports talk presented, and a decade later he’s found a way to blend his penchant for writing and his passion for sharing insights and opinions with an audience. Now located in Minneapolis and a key part of SKOR North’s lineup, Matthew reflects on his climb up the ladder, and the things he’s learned covering sports in Minnesota.
SUBJECTS COVERED WITH DAVE:
- How he first got involved in the sports radio business
- Getting hired at WGR and what his duties included
- What it is that makes WGR a successful brand
- Howard Simon’s work ethic and likeability
- Allan Davis and Andy Roth’s differences and similarities
- Landing an opportunity in Minneapolis with 1500 ESPN
- Earning trust from an audience in a new market
- Evolving from a reporter to a talk show host
- Working with ex-athletes and how to gain their respect
- SKOR North’s approach and why he believes in it
- The silliness in sports radio that two sports stations can’t both win
- Quick Hits: Better broadcaster – him or his wife, Most underrated part of living in Minneapolis, PD who taught him most, 30-days without Twitter or Diet Soda.
FROM THE GUEST:
Matthew’s Twitter handle: @MatthewColler
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Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
