New company. New radio station. New staff. New city. New competition. And if that’s not enough to adjust to, how about going thru all of it while the media industry deals with the wrath caused by a global pandemic?
That’s what Mike Thomas‘ world has consisted of the past 5+ months since becoming the Market Manager of ESPN 1000 in Chicago. On this episode we discussed how he’s managed thru those adjustments, which sales ideas have provided a boost, what are the biggest differences and similarities between Chicago/Boston and Good Karma/Beasley/CBS Radio, how ESPN Chicago took advantage of the momentum created by The Last Dance and a lot more.
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Jason Barrett is the Founder and CEO of Barrett Media. The company launched in September 2015 and has provided consulting services to America’s top audio and video brands, while simultaneously covering the media industry at BarrettMedia.com, becoming a daily destination for media professionals. Prior to Barrett Media, Jason built and programmed 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He was also the first sports programmer for SportsTalk 950 in Philadelphia, which later became 97.5 The Fanatic. Barrett also led 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY, and worked on-air and behind the scenes at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years at ESPN Radio in Bristol, CT producing ‘The Dan Patrick Show’ and ‘GameNight’. JB can be reached on Twitter @SportsRadioPD or by email at Jason@BarrettMedia.com.
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