New company. New radio station. New staff. New city. New competition. And if that’s not enough to adjust to, how about going thru all of it while the media industry deals with the wrath caused by a global pandemic?
That’s what Mike Thomas‘ world has consisted of the past 5+ months since becoming the Market Manager of ESPN 1000 in Chicago. On this episode we discussed how he’s managed thru those adjustments, which sales ideas have provided a boost, what are the biggest differences and similarities between Chicago/Boston and Good Karma/Beasley/CBS Radio, how ESPN Chicago took advantage of the momentum created by The Last Dance and a lot more.
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Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
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