SportsMap Radio and The Athletic have joined forces to create a brand new content and promotion partnership.
Starting on August 29th, The Athletic’s podcasts will be available to SportsMap radio to air on their network. In turn, the radio group will provide an on-air marketing schedule to help increase subscriptions for the popular online sports brand.
“We are thrilled to be in partnership with The Athletic,” said David Gow, CEO of Gow Media. “The Athletic has assembled the top pool of journalists in sports media. We are excited to add their high-quality content to our lineup.”
“The partnership with SportsMap Radio enables us to extend the reach of our audio content to a national network of affiliate radio stations and tap into SportsMap Radio’s large audience base”, said Nick Adler, Head of Audio at The Athletic. “We look forward to bringing more of The Athletic’s in-depth analysis and original storytelling to more listeners across the country.”
The schedule of shows hasn’t been decided yet, but “Starkville” with Jayson Stark and Doug Glanville, “The Andy Staples Show,” “The Athletic NBA Show” featuring David Aldridge and Wosny Lambre and “The Keith Law Show” on MLB are all expected to be broadcast on the radio network.
