Texans will soon be inundated with political messages encouraging them to vote early. The state’s Democratic party is targeting Black voters in a calculated campaign that includes print, digital and audio spots. In a statement, party Vice Chair Carla Brailey called Black voters “the backbone of the Democratic Party.”
The purchase is part of a “Get Out the Vote” campaign that started at the beginning of the year. The goal is to get 2 million previously unregistered Texans signed up to cast a ballot on Election Day in hopes of regaining control of the state House for the first time since 2000.
“For far too long, Black voters have been taken for granted and investment in our community has been out of reach and difficult to come by,” Brailey added.
From 2010 to 2018, Texas added nearly a half-million eligible Black voters and well over 1 million eligible Latino voters. According to the 2018 census, the Lone Star State has the largest population of eligible Black voters and the second largest population of eligible Latino voters in the U.S.
“We will continue to invest and continue to fight for every vote because we know that when we engage our communities, we win. [President] Trump, [Gov.] Greg Abbott and the rest of the Texas Republicans fear what will happen if Black voters exercise our power in this state.”
