FanDuel is now the official sports book of every Entercom sports station in the country. The two companies announced a massive six year deal on Thursday.
Under the terms of the deal, FanDuel content will be put front and center in all gambling discussions on Entercom stations. FanDuel will also be able to use Entercom talent in markets where both businesses operate to share odds, insight and promotion with Entercom’s sports audience.
“Entercom has revolutionized the audio and entertainment industries and we’re beyond excited to be their preferred partner in the sports betting and fantasy categories,” FanDuel’s Chief Executive Officer, Matthew King said in a press release “In the two years we have been doing business with Entercom, it is abundantly clear to us that their authentic connection to sports fans is one of the best ways for us to engage FanDuel customers. We will work together to offer sports fans access to information wherever, whenever, and however they consume content, providing them with the tools to learn and win.”
“We believe this is the largest advertising commitment ever made within the radio industry. We are focused on delivering the best sports betting experience for our audiences in markets where legalized sports betting will be pervasive” said David Field, President and Chief Executive Officer, Entercom. “The marketplace is growing exponentially and FanDuel is an ideal partner to take full advantage of the influence and reach of Entercom’s robust sports platforms to deliver an even better, audio sports experience to our listeners.”
FanDuel and Entercom will also work together on co-producing content and exploring all-new formats. The details of that are unknown at this time.
