For the final few months leading into the 2020 election, it seemed like nobody could escape the barrage of ads for various political candidates.
All of that was intentional as campaigns and political action committees (PACs) tried to get their messaging out to as many people as possible before they went to the polls.
The spending this year was astronomical. According to Kantar Media’s Campaign Media Analysis Group, the 2020 haul for campaign advertising on radio was about $275 million.
A lot of the money spent targeted Hispanic and minority voters, which both the campaigns for President Donald Trump and president-elect Joe Biden fought tooth and nail over. Inside Radio reported Univision saw $34 million in total political and issue advertising across TV and radio, and Entravision, which owns and operates primarily Spanish-language TV and radio stations, reported $6.3 million during the third quarter, and expected total political ad sales to reach $28 million for the entire 2020 election cycle.
Urban One brought in $4.43 million in political ads during Q3, including $2.4 million for its radio division.
The reporting indicates $8.5 billion was spent across all media for the 2020 election.
