MSG Networks is set to enhance their game broadcasts with increased consumer interaction. Last week, they announced a soon to launch free-to-play app called MSG Networks Pick ‘Em.
The app is in partnership with Boom Sports, a tech company and leader in online sports-gaming creation. Helping to increase viewer engagement, MSG Networks Pick ‘Em gives sports fans the opportunity to win cash prizes during Knicks, Rangers, Islanders, Devils, and Sabres games. Boom Sports previously assisted in building the NBC Sports Predictor app.
“MSG Networks is thrilled to partner with Boom Sports on our new free-to-play app. We’ve been offering trivia and pick’em games on our MSG GO streaming app since 2018 and have seen firsthand how interactive games can help increase viewer engagement – including how long and how often they tune in,” said Peter Tulloch, SVP, Digital Products and Distribution, MSG Networks Peter Tullock. “MSG Networks Pick ‘Em will further deepen our connection with viewers, providing sports fans with a fun and, potentially, rewarding way to enjoy MSG Networks’ live coverage of their favorite sports teams, while providing MSG Networks with new revenue opportunities.”
The new gaming platform is set to launch next month, making MSG Networks the first RSN to announce a standalone app for free-to-play pick ‘em contests. It keeps MSG Networks as a leader of innovation for fan engagement with emphasis on gaming after previously integrating live stats and interactive games on its MSG GO streaming app.
Brandon Contes is a former reporter for BSM, now working for Awful Announcing. You can find him on Twitter @BrandonContes or reach him by email at Brandon.Contes@gmail.com.
