Pennsylvanians have quickly taken to sports betting and today, AT&T Pittsburgh has announced that it has found a way to better serve that audience. VSiN’s morning show Follow the Money will have its TV simulcast run on the network every weekday from noon to 3 pm.
“We’re thrilled to partner with AT&T Pittsburgh to further expand VSiN’s distribution footprint in one of the fastest growing sports betting markets in the country,” Brian Musburger, founder and CEO of VSiN, said in a press release. “This builds on our existing partnerships with regional sports networks in New York, New England, and Chicago and is a testament to the growing interest in this unique content as well as VSiN’s position as the leading voice in sports betting.”
Follow the Money originates each weekday from the Circa Resort and Casino, where VSiN’s Las Vegas studios are located. The show is hosted by Mitch Moss and Paul Howard, veterans of Vegas’s sports betting scene.
The show and partnership is a perfect fit for Pittsburgh. Pennsylvania has quickly emerged as one of the nation’s most active sports gambling markets. The state wagered $3.5 billion last year, ranking it third in the category behind only Nevada and neighboring New Jersey.
