After Entercom announced Tuesday they were rebranding as Audacy, the company announced a new brand manager has been hired to lead its news talk operation in Minneapolis.
Brad Lane joins the 830 WCCO team as the station’s new brand manager. His first day is April 19.
Lane was last a director of content for Good Karma Brands’ news and sports talk stations in Milwaukee. Prior to that, he spent two decades at Hubbard Broadcasting’s KSTP “SKOR North” in St. Paul.
“I’m beyond excited for the opportunity to be back in the Twin Cities programming a station with such a rich legacy, trusted talent and commitment to excellence,” Lane said in a statement. “WCCO has an incredible history and a bright future; it’s with sincere appreciation for the heritage of this storied brand that I am also thrilled to be a part of its evolution.”
“WCCO Radio serves as an extremely important news brand for the people of the Twin Cities and the state of Minnesota who rely on us to be informative, timely, relevant and entertaining,” Shannon Knoepke, Senior Vice President and Market Manager, Audacy Minneapolis added. “Brad brings a wealth of experience leading content teams and his leadership and vision will be instrumental to the success of our station. We’re looking forward to adding him to the team.”
