There’s no denying the former President Donald Trump provided news media outlets with ratings, clicks, and subscription growth. Now that the ex-commander-in-chief is out of The White House, media outlets have faced the effects of a United States without Trump.
One of the media outlets that feel the effects of no “Trump Bump” is The New York Times. According to the New York Post, The Times is dealing with a slow subscription growth.
The report states that the newspaper added 301,000 new digital subscribers in the first quarter, its lowest addition since the third quarter of 2019.
“In February and March, our audiences declined from their historic highs last year, and we saw fewer net subscription additions in the latter part of the quarter,” Meredith Kopit Levien, President and CEO of The Times, said.
“We expect moderated growth to continue through the second quarter, traditionally our softest of the year. With lower forecasted second-quarter performance, we now expect annual total net subscription additions to be in the range of our 2019 performance, which, prior to 2020, was our best year for net additions.”
The decreased growth clouded the revenue increase of 6.6 percent to $473 million, and operating profit rose 89 percent to $51.7 million.
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
