Two well respected brands are joining forces to elevate the sports betting conversation in the sunshine state. Jacksonville’s sports radio leader 1010XL has partnered with VSiN, The Sports Betting Network, to distribute more than 50 hours of sports betting content each week in Northeast Florida.
“It’s important for us to be on the cutting edge of the sports betting media revolution and to serve our audience with this new focus on sports betting content,” said Steven Griffin, President and General Manager of 1010XL and 92.5FM. “We’re excited to collaborate with VSiN to bring the best programming in the business to Jacksonville’s sports fans and betting enthusiasts. In addition, we’ll feature VSiN’s industry-leading on-air talent, August through January, every Monday morning on The Drill and Friday afternoon on The Frangie Show, to offer insight and opinion on the biggest sporting events.”
VSiN’s sports betting and entertainment programming will air on 1010XL M-SU evenings and overnights, with plans to expand programming in the future. The station also plans to pick up additional weekend daytime programming outside of play by play commitments.
“Jax Radio reaches ardent Jaguars and Gators fans across Northeast Florida, and we couldn’t be more excited to introduce this passionate audience to our unique coverage of the sports betting markets,” said Brian Musburger, founder and CEO of VSiN. “1010XL is the leading local sports station in a market with one of the biggest brands in college football and an exciting young NFL team that will no doubt fuel audience excitement this season. As we continue to expand our distribution footprint across the U.S., we’re thrilled to be able to collaborate with innovative content providers like Jax Sports radio to help educate and entertain, even before sports betting goes live in Florida.”
VSiN’s sports betting content provides a mixture of news, analysis and insight to help sports bettors make informed wagering decisions. The network features a strong crop of talent including legendary bookmakers, iconic broadcaster Brent Musburger, former NFL GM and television analyst Michael Lombardi, former NFL QB Shaun King, the popular morning show ‘Follow The Money’ and many other knowledgeable sports betting experts. The brand produces its content out of Las Vegas, delivering programming from both Circa and the South Point Casino. It can also be found throughout the united States on regional sports television networks, the iHeartRadio app, VSiN.com and additional radio stations. For information on becoming an affiliate, click here.
