When analyzing a quarterly report in St. Louis, it usually starts with 105.7 The Point and KSHE 95 grabbing the top two spots and owning a combined thirty share among Men 25-54. After those two brands are eliminated from the discussion, then the real examination begins.
For the market’s top sports station, 101 ESPN, the summer book news was excellent. They finished 3rd overall in weekday prime (M-F 6a-7p), best among all other local brands with an impressive 8.8 share. The 4th ranked station for the quarter was 106.5 The Arch, and the 6th ranked was country brand WIL. What do they all have in common? They’re all owned by Hubbard Radio. This means five of the top six brands in St. Louis are under one roof, and they deliver a combined 50.7 share among Men 25-54. Absolutely incredible.
Among 101’s local shows, the best performance for the quarter belonged to the midday team of Brandon Kiley and Alex Ferrario. BK and Ferrario produced an outstanding 10.1 share during the hours of 11a-2p, ranking them 3rd during their slot with Men 25-54.
Up next was the morning team of Randy Karraker and Michelle Smallmon. Karraker and Smallmon recorded a strong 9.3 share in AM drive during the hours of 7a-10a to also finish the book in 3rd place.
Following those two programs was the station’s afternoon show, The Fast Lane. Anthony Stalter, Brad Thompson and Jamie Rivers collectively generated an 8.3 share from 2p-6p to snag a 3rd place showing in their slot.
Closing things out was Dan McLaughlin who pulled in a 7.9 share from 10a-11a to finish the book in 4th. The station’s evening hours, which features ESPN Radio programming and the St. Louis Blues during hockey season, ranked 12th with a 4.0 share M-F 7p-12a.
Other highlights from the quarter included an impressive performance by KMOX during M-F 7p-12a. The station finished 1st for the book with an 11.1 share. Most of KMOX’s evening hours during the summer book featured St. Louis Cardinals baseball.
The market’s other sports station, 590 The Fan, did not appear this quarter.
Jason Barrett is the President and Founder of Barrett Media since the company was created in September 2015. Prior to its arrival, JB served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco, and 101 ESPN in St. Louis. He also spent time programming SportsTalk 950 in Philadelphia, 590 The Fan KFNS in St. Louis, and ESPN 1340/1390 in Poughkeepsie, NY. Jason also worked on-air and behind the scenes in local radio at 101.5 WPDH, WTBQ 1110AM, and WPYX 106.5. He also spent two years on the national stage, producing radio shows for ESPN Radio in Bristol, CT. Among them included the Dan Patrick Show, and GameNight.
You can find JB on Twitter @SportsRadioPD. He’s also reachable by email at Jason@BarrettMedia.com.
