It may be easier than ever for athletes to make their way to the broadcast booth when they retire. Wasserman, an agency that represents the likes of Russell Westbrook, Giancarlo Stanton, and other stars across multiple sports, announced on Wednesday that it had acquired The Montag Group.
Sandy Montag began his career as a traveling secretary for John Madden. His agency now represents some of the biggest names in broadcasting. Top tier play-by-play men Mike Tirico and Jim Nantz, network faces like Scott Van Pelt, and any number of analysts call The Montag Group home.
“Maury and I have long-respected Casey and Wasserman for how they approach the business and represent their clients,” Montag said. “This deal will allow us to maintain the excellence and service our clients have come to expect from The Montag Group, while also tapping into Wasserman’s resources, network, and influence across the industry to further benefit those whom we represent.”
For now, The Montag Group will still operate under its own identity. While Wasserman is based on the West Coast, The Montag Group will remain in New York, working out of offices in White Plains and Manhattan.
As more companies enter the live sports space, it is easy to see why The Montag Group was attractive to Wasserman. The acquisition should make it very easy for Wasserman clients to transition to a broadcast career. It could also lead to Wasserman representing and negotiating on behalf of entire broadcast teams.
IF Management, which became part of The Montag Group in 2017 is not part of the deal. That group will relaunch as a stand-alone company, although it will maintain a working relationship with Wasserman.
