Univision is welcoming a new executive as the network announced that Michael Schwimmer is taking over a newly created executive position as the President, Global Platform Strategy and Revenue.
In his new position with the company, Schwimmer will help the network centralize the distribution of the company’s platform, content offerings, and sales prospects that drive revenue boost.
“Michael will complement our team by leading global distribution for the combined library of Televisa and Univision content, including all subscription and content licensing activities, and will oversee our efforts to ensure that thousands of hours of our Spanish-language content reaches valued audiences worldwide,” Wade Davis, CEO of Univision said.
“His extensive experience leading the strategy for multicultural and AVOD offerings and his proven track record navigating corporate transformations make him the ideal addition to our team, and his expertise and passion for increasing Spanish-language representation in the media speaks to our company’s purpose.”
Furthermore, Schwimmer is assigned to facilitate Univision’s more than 300,000 hours of existing Spanish-language content to reach viewers worldwide.
“Univision is an iconic brand that embodies its mission of entertaining, informing, and empowering Spanish-speaking audiences across all facets of its business,” Schwimmer said.
“Supporting the global Spanish-speaking community has been a lifelong personal passion of mine, so I am pleased to be part of Wade’s compelling vision to bring high-quality Spanish language content to this still underserved audience in an advanced, consumer-friendly streaming format. I look forward to leveraging my experience and hitting the ground running with my new colleagues in streaming as we build on Univision’s content and create a truly unmatched global offering.”
Before joining Univision, Schwimmer served as Group President of Sling TV and Executive Vice President of DISH Media.
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
