If anyone is on Twitter or any social media platform for that matter, they’ve seen the word puzzle that’s taking the world by storm, Wordle. Well, the inventors of the game have cashed in as The New York Times has acquired Wordle from creator Josh Wardle, who announced on Twitter.
“Since launching Wordle, I’ve been in awe of the response from everyone that has played,” Wardle wrote in the statement. “The game has gotten bigger than I ever imagined (which I suppose isn’t that much of a feat given I made the game for an audience of 1).”
The game, released in October 2021, has become an overnight sensation. In November, only 90 people played the game before the wave in popularity brought that number to 300,000 players two months later.
“On the flip side, I’d be lying if I said this hasn’t been a little overwhelming,” Wardle said. “After all, I am just one person, and it is important to me that, as Wordle grows, it continues to provide a great experience to everyone.”
When it comes to the price that the newspaper paid for the game, it will remain undisclosed, but it is in the low-seven figures neighborhood.
“Our games already provide original, high-quality content and experiences every single day,” The Times wrote. “Wordle will now play a part in that daily experience, giving millions more people around the world another reason to turn to The Times to meet their daily news and life needs.”
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
