Another former athlete has jumped on the sports betting brand ambassador train. Joakim Noah has signed with BetRivers and PlaySugarHouse to create content for the two sportsbooks.
Noah will create exclusive video and audio content. He will talk about basketball as well as his personal life and charitable efforts. The former Chicago Bull will also appear in marketing campaigns for the brands.
“Joining with BetRivers to create content for Chicago and beyond is a great way to connect with fans and to spread the word about Noah’s Arc Foundation and the positive impact we can have on the city’s youth,” Noah said in a press release. “I look forward to joining the team to enhance the betting experience while sharing my passion for basketball.”
Rush Street Interactive, the parent company of BetRivers and PlaySugarHouse, have brought Joakim Noah on board at the right time. Beyond his NBA career, he is recognized as a member of the two Florida Gators teams that won back-to-back national titles in 2006 and 2007. Certainly he could add plenty of content as the NCAA Tournament gets set to tip off.
“We are thrilled to have a former Chicago Bull join our BetRivers family,” said Richard Schwartz, CEO of RSI. “Joakim Noah will bring his love, passion, and knowledge of basketball to help create a more engaging betting experience for our players.”
