Former CNN and Fox News host Richard “Rick” Sanchez and Solomon D. “Sol” Trujillo are teaming up to launch a new podcast network. The two have announced the debut of Agua Media, which will cater to the “New American Mainstream.”
Agua Media will target the fastest-growing, most entrepreneurial demographic in America, primarily driven by young English-speaking Latinos.
“With a common age of 11, compared to Anglo Americans whose common age is 58, this group is turned off by a lot of the content out there because it doesn’t get who they are,” Sanchez said. “Agua’s mission is to present stories through a wider perspective, keeping with the needs of this vast and young mainstream economic force.”
Agua Media is also partnering with Workhouse Media. Led by Paul Anderson, Workhouse is an audio-first talent, content management, and production company; it has assisted in launching, among many, Shondaland Audio and the Dan Patrick Podcast Network.
“U.S. Latinos and the New American Mainstream are once again remodeling the melting pot we call America,” Trujillo explained. “Their total economic output is $2.7 trillion a year—up from $1.7 trillion in 2010. This community is starting businesses at a faster rate than any other group.”
Agua podcasts will bring to life the real Latino+™ experience with stories that include:
- “Underrated” – A five-part fictional series on gamer Melinda Gutierrez, who beat the odds to make it to the top of the gaming world
- “Los Heebie Jeebees” – A supernatural phenomenon narrative where true crime and horror come to life from the dark corners of Mexico
- Best-selling author and activist Julissa Arce produces a podcast on the untold history of U.S. Latinos and the impact that history still has on those communities today
- “You Are Amazing!” – A podcast that quenches the need to be uplifted through aspirational stories of success, coproduced by Agua CCO and former Oprah Winfrey Executive Producer Corny Koehl
- “Campeones” – The real-life stories of Latino sports legends—from Valenzuela to Canelo to Ronaldo
- “The Rick Sanchez L’Attitude!” – A rarity in American media, Sanchez shares a wider lens perspective on trends and events the Latino+™ community has been waiting to hear
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
