CNN+ launches this week. The cable news channel is the latest to dive into the streaming service game; nonetheless, they will have competition from rival networks such as Fox News which has Fox Nation, and NBC News providing NBC News Now, etc.
During a segment on “Reliable Sources,” host Brian Stelter spoke with Alex MacCallum, CNN+ General Manager and Head Of Product and Andrew Morse, CNN+ Executive VP, Chief Digital Officer, and Head of CNN+ about the new platform.
The two discussed how their streaming service stands apart from their competitors as they’ll want subscribers to migrate from their competitors like Fox News, CBS, ABC, and NBC.
“So there are three things that we’re trying to do. The first is efficiency. We want people to be able to watch what they want to watch when they want to watch, where they want to watch it,” MacCallum said.
“The second is live. So, we will have eight new shows every day, of best in class excellent programming. And the third thing is empowerment. We want to — with Interview Club — allow users and subscribers to really drive the conversation and go deep on the stories that really matter to them.”
Morse adds that CNN plans to use all its global resources that will allow them to stand out from the competitors.
“Well, we see a really unique opportunity for us because of what CNN is. So let’s start there. CNN is a brand that’s known around the world. Aside from the BBC, there really is no other global news organization like CNN. So, we see a really substantial market opportunity,” Morse said.
“If we look at the assets CNN has, global reporting resources, expertise in video, world-class talent and anchors, we see a different opportunity. If we had the resources and the brand of some of our broadcast news competitors, we probably would have taken a different path. But for us, we see a really substantial business opportunity.”
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
