ESPN has never been afraid to jump on a trend to see if the network can turn it into a gold mine. The company was patient when it came to non-fungible tokens, but now seems to be ready to enter the NFT market thanks to a partnership with Autograph.
Autograph, which was co-founded by Tom Brady, is described as a “Web3 brand…that is pioneering a new era of digital experiences. The company plans to issue an NFT series based on Man in the Arena: Tom Brady.
The first design in the series is out on Wednesday, April 6. It is exclusively available to view on Autograph.io and for sale on DraftKings Marketplace.
There will be three NFTs in the series. Each one will highlight a moment from the ESPN+ series Man in the Arena: Tom Brady as a cover of a digital ESPN zine.
“ESPN is excited to offer our first NFTs to meet our fans at the intersection of sports, technology and content,” Kevin Lopes, Vice President of Sports Business Development & Innovation at ESPN, said in . “Our work with ESPN Edge has led us to where we are today, exploring new, innovative ways of engaging fans, and we are thrilled to partner with Autograph for this collection and others in the future.”
