The former spokesperson for Vice President Kamala Harris, Symone Sanders, will have to make some improvements on her new show with MSNBC.
This past weekend, “Symone” made its debut, and the New York Post relayed the Nielsen ratings, and they aren’t good. Sanders attracted just 361,000 total viewers for the 4 p.m. slot of her show on Saturday.
Furthermore, Sanders also attracted just 29,000 viewers in the advertiser-coveted 25-54 demographic. The former Biden administration spokesperson’s debut show featured an interview with First Lady Jill Biden, and it wasn’t enough to lift numbers.
It will be interesting to see how MSNBC and Sanders look to bounce back from these debut numbers, but she doesn’t plan to put out content that will serve as a mouthpiece for the administration despite being a former employee.
“I’m not here to be a spokesperson for the Biden administration,” Sanders said last week. “I’m going to be honest, and sometimes the honesty means that what I have to say is not what the administration would have to say. And that’s fine because it’s my show.”
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
