Bill Simmons will see his role at Spotify change a bit. He will still lead and create content for The Ringer, but he is adding more responsibilities. He will oversee the company’s global sports strategy.
The new role involves more than just content. Spotify has been very active in the sports space across the globe in recent months. In addition to acquiring brands like The Ringer and Locker Room, the company reached a deal with FC Barcelona in March. It will see the Spotify name go on the club’s jerseys and stadium.
Spotify will focus on more international sports content creation. Bill Simmons is expected to play a role in that effort.
For Spotify, the moves come at a time when the company is in need of some new leadership. The company has seen three top executives resign in the past month to pursue other opportunities.
