The Daily Wire has announced that it inked YouTube personality and self-help author Jordan Peterson signed a podcasting deal. Peterson, who is a Canadian clinical psychologist, will appear on DailyWire+.
“Obviously, there’s a huge shift in media technology from whatever was the legacy media in print, video, entertainment, and in the digital world, and clearly DailyWire+ is at the forefront of that,” said Peterson.
“Partnering with a company that shares my own values for excellence and entrepreneurial vision is the natural next step for me. And, it’s time for a new adventure.”
DailyWire+ is a new subscription-based podcast and video-on-demand streaming service launched by the company and will host Peterson’s content. In addition to hosting Peterson, DailyWire+ will be home to various entertainment shows for subscribers.
“The launch of DailyWire+ marks the beginning of an aggressive technological and content expansion for us,” said co-CEO Jeremy Boreing.
“The addition of Dr. Jordan Peterson, the pre-eminent public intellectual of our time, should indicate exactly how serious we are about bringing quality counter-cultural voices to the fore.”
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
