Netflix has endured a one million subscriber loss of fewer than 2 million predictions, as the streaming giant offsets investors with a forecast to add 1 million in the third quarter.
However, the company reassured Wall Street after its subscriber loss in the second quarter was smaller than anticipated and predicted subscriber growth in the third quarter.
During a segment on CNN media reporter Brian Stelter spoke about how Netflix plans to grow its subscribers by zoning on the accounts sharing their passwords with family members and friends. Stelter says they will have those users pay more to share their passwords.
“They’re testing some ways. They call it page-sharing offerings. Basically, a way to pay a few more bucks, and then I can share my password with my brothers, or then I can share my account with other friends. That’s the idea. We’ll see how customers react,” Stelter said on CNN.
“But in talking with Netflix executives, they are confident that there are tens of millions of households out there that if they were just encouraged to pay, they actually would be willing to pay and not just share passwords.”
If you are a Netflix user who shares or borrows an account, then it seems as though the company will have the main account pay a few more bucks to keep doing this practice to access the streaming giant’s content.
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
