Chris Hawkey returned to KFAN’s The Power Trip this morning after time away at the Sturgis Motorcycle Rally in South Dakota, and joked about an email he got from his corporate bosses about more promotion for the show on Twitter in the first segment of Thursday’s show.
“It’s good to disconnect and then come back and reconnect with everything that’s gone on here at the radio station while I was gone and try to understand everything that went on while I was gone. It was a lot of fun to disconnect and the reconnect and see all the great ideas,” said Hawkey, dryly.
“If you can’t tell, I got him wound up this morning,” Paul “Meatsauce” Lambert said.
“I’m not wound up at all. It makes perfect sense to me. I don’t know what you’re talking about. Are you talking about the tweet thing?”, Hawkey said. “I must admit, I was confused, because I had people tweet me saying ‘Nice tweet!’ and I was like are they being a-holes to me? Are they ripping on me? Then I got back and saw the wonderful memo. You know what I thought? I thought that makes great sense. Don’t you think that’s the way to win? To tweet before the show? Sure, listen I know we go on at 5:30 (AM). But don’t you think a tweet at 5:15 (AM) is gonna get people motivated to tune in? Because I forgot to do it,”
“I forgot to do it, too,” Cory Cove replied.
“No, each of us have to do it,” Hawkey said. “Read the email. Did you guys not read the email? Each individual on the show, I believe, — son of a bitch am I gonna be fired? –, we’re just gonna have to be better tomorrow. I’m gonna do it on the way in. Because I want people to plan. That as soon as they wake up, I want them to tune in. They’re like walking to their car to their place of employment and that’s when I tweet, that’s a missed opportunity. So what I wanna do is, first thing when they wake up, I wanna be the first thing they see. When they wake up and think ‘What should I listen to? Better check Twitter and find out.’ and then they do and see my smiling face and it’s me saying ‘Tune in. It’s me and the guys…on the Fan. We’ve only been on the air 21 years, but you may have forgotten’. Billboards don’t work. But tweets do, guys.”
The trio then joked other stations in the iHeart Minneapolis cluster get billboards and television commercials, but they “don’t work” for KFAN, before Hawkey noted the only time he’s seen on TV is during his endorsements.
