We are just a couple of weeks into the college football season and The Walt Disney Co. has already sold more than 90% of its ad inventory for the season.
Sources told Front Office Sports that the company’s coverage of college football on ABC and ESPN this year should surpass $700 million in ad revenue.
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“No one can offer what we offer from a distribution standpoint for sports — but college football specifically,” said Jim Minnich, VP of revenue and yield management for Disney Advertising Sales.
The advertising dollars come from more than 350 total advertisers and the company has signed on 36 new sponsors for 2022 including DoorDash, Old Dominion Freight Line and Vrbo.
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