We are just a couple of weeks into the college football season and The Walt Disney Co. has already sold more than 90% of its ad inventory for the season.
Sources told Front Office Sports that the company’s coverage of college football on ABC and ESPN this year should surpass $700 million in ad revenue.
“No one can offer what we offer from a distribution standpoint for sports — but college football specifically,” said Jim Minnich, VP of revenue and yield management for Disney Advertising Sales.
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The advertising dollars come from more than 350 total advertisers and the company has signed on 36 new sponsors for 2022 including DoorDash, Old Dominion Freight Line and Vrbo.
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