CNN boss Chris Licht is about half a year into his job as the leader of the cable news channel after taking over the role from Jeff Zucker in May.
Despite the short time at the network, there’s been plenty of changes. Nonetheless, all the shifting at CNN is part of Licht’s long-term plan for the network to be a “global dominance” under his leadership.
“I want to expand the global dominance of CNN by doing two things right engaging the people who are already coming to us, more particularly on digital, and then creating a nimble news organization that can weather any storm and not only survive, but thrive and using that currency to attract new audiences,” Licht said on the recent episode of “On with Kara Swisher.”
Licht outlined his plan for television and digital and how he intends for CNN to have the company secure the number of unique visitors they get and turn them into regular visitors for their digital and television news coverage.
“So we have the largest news gathering operation in the world, second to none,” Licht added. “And then how do we put that on television and online and that’s the programming part of it. And then, really, digital creating a multimedia home to engage with people. As you know, we have the number one news website in the world.
“If we have upwards of 180,000,000 unique users, they come, they say, ‘Hi, thanks for the breaking news,’ and then they leave. And if we can get them to stay and engage and become vital in their life and become more of a full-service news and information leader, there’s tremendous upside for that.”
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
