The holiday season is here, and it’s a time that many use to give back to their respective communities, such as Audacy’s Minneapolis news-talk station WCCO.
In a recent radiothon, WCCO raised over $330,000 for Union Gospel Mission Twin Cities after their 20th annual Hunger Mission Radiothon took place Tuesday, November 15, with a live broadcast from the Mall of America from 6 a.m. to 7 p.m.
“This is yet another great example of how live and local radio can truly help change lives,” Jeff Gonsales, the senior vice president and market manager of Audacy Minneapolis, said in a statement (h/t Radio Ink).
“We’re so proud of our team in helping share these inspiring stories, as well as our amazing fans for their incredible generosity in giving.”
It was the first radiothon held at the Mall of America since the start of the COVID-19 pandemic nearly three years ago. During the extensive hours of programming, WCCO spoke with UGMTC residents, alums and volunteers who shared impact stories with listeners.
“We are grateful for the 20-year collaboration with 830 WCCO,” Pam Axberg, the CEO of UGMTC, said in a statement.
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
