Veritone announced that sports commentator and former pro footballer Alan Smith will use AI voice to cover Qatar’s 2022 FIFA World Cup.
Through AI voice, fans can hear real-time game updates from the announcer on their phone or computer in their local language.
“We’re thrilled to already see the impact of our recent partnership with Veritone coming to life,” said Stats Perform Chief Revenue Officer Steve Xeller.
“Broadcasters and sports organizations can now leverage lifelike voice options in a wide range of languages for their stats reporting, reaching new fan bases around the globe, and providing better services to those who may not speak the host language, as well as those with visual impairments.”
Veritone Voice allows commentators to improve and personalize fan engagement and even bring their distinctive voice and cadence to several concurrent events in multiple languages.
“The ability to reach audiences around the world in their local language opens up a host of new opportunities for broadcasters and provides the best possible experience for the passionate fans,” Smith said.