For the first time in its history, only one advertiser is shown in today’s edition of The New York Times.
GE included more than 22 full-page color ads in the paper of record’s print edition Tuesday. The company is being split into three separate publicly traded companies, GE HealthCare, GE Aerospace, and GE Vernova, an energy division.
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The first investor day, according to Sara Fischer of Axios, is scheduled for Thursday.
In addition to all of the newspaper’s advertising, GE also purchased much of the real estate on the outlet’s website, and also secured space in the company’s popular The Daily podcast.
Fischer’s report says GE spent “seven-figures” in the campaign.
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