John Brenkus announced last month that his cult hit Sports Science is set to make a comeback. It just won’t be on ESPN. On Monday, we may have gotten a clue about the show’s future home.
Brinx.TV, a company Brenkus founded and is backed by Marcellus Wiley, has announced a content partnership with Reach TV. Reach TV is a free streaming service that is available largely in hotels and airports.
Reach will carry three shows from Brinx.TV. The first, The NIL House: The Epicenter of All Things NIL, will feature Brenkus and Rob Vaka discussing college football and the business of the sport with a lineup of guests that includes Wiley, Champ Bailey, CJ Anderson, Aaron Murray and more. The other shows included in the deal are Never Shut Up featuring Wiley and BrinxTV Plus, which is described as “a sports variety show.”
“We focus on programming that brings together data, technology and storytelling in an informative, yet entertaining way,” Lynnwood Bibbens, CEO of ReachTV, said in a press release. “John Brenkus is a unicorn who brings this all together in a fiercely engaging way.”
Last year, ReachTV began distributing NFL games for travelers. That included both the playoffs and the Super Bowl.
“We couldn’t be more thrilled to partner with ReachTV. Our quick-hitting, high-energy programming is perfect for an audience that is always on the move.” John Brenkus added. “ReachTV’s innovative fixed screen platform has one of the best CPM values in the world, with guaranteed daily impressions nationwide that better serves our advertisers.”
