According to a report from Front Office Sports, LIV Golf has laid out a deal with The CW Network for television carriage in the United States.
The deal is a multi-year agreement that will see the tour own real estate in lesser-viewed time slots on the network. A revenue-sharing relationship between the tour and the television network is expected to be struck.
LIV Golf television analyst David Feherty had hinted that the upstart league could potentially have a deal in place with The CW Network for American television rights.
After a standup comedy show in West Palm Beach last week, Feherty reportedly told the crowd “Have you heard of CW? I might get fired for this, but…,” according to report from Tom D’Angelo of The Palm Beach Post.
Sports Business Journal reporter John Ourand had previously reported a deal between the Saudi-backed breakaway golf tour and the network was likely.
Nexstar Media Group — the nation’s largest television owner — is the majority owner of The CW Network. There are around 220 affiliates of the network on over-the-air television stations. Rumors of an acquisition of LIV Golf’s rights come on the heels of The CW Network being linked to the potential launch of a college football bowl game that would air exclusively on the network.
