FOX Sports has reportedly sold out its allotment of Super Bowl ads, with some fetching $7 million for a 30-second spot.
According to a report from Deadline, the average price per ad was between $6 and $7 million, per FOX Sports Executive Vice President of Ad Sales Mark Evans.
Evans also told Deadline the ad slots for the event sold out two weeks ago. Volatility with some advertisers — like cryptocurrency brand FTX — and economic conditions were listed as reasons for why it took until three weeks before the event to sell out.
“As things have now settled down a bit and people feel better about the economic trajectory, a few of those units that were available picked up in earnest,” Evans said.
FOX claimed in September it had sold 95% of its available ad space for television’s largest event.
The $7 million price-tag for a 30-second commercial is in line with what first-time Super Bowl ad buyers paid for in 2022 when the event aired on NBC. That network’s reported asking price for commercials was between $5.8 and $6.2 million, with 40 advertisers joining the fray for Super Bowl LVI.
