Tag: Super Bowl Ads

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How Bob and Brian Built a Morning Show Dynasty at The Hog

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"He gave us two orders. One, be funny. Two, don't piss off the clients,"

Why Pat McAfee’s Reported ESPN Extension Is About Far More Than Just Money

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"The story is that ESPN has completely changed its philosophy. For decades, ESPN sold the network. It sold SportsCenter. It sold highlights. Now it sells personalities."

ESPN May Be Having Its Finest Moment When It Matters Most

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"For years, ESPN has been criticized for what it wasn't doing. Not enough promotion. Not enough storytelling. Not enough attention paid to certain properties. Fair or unfair, those critiques have followed the network through multiple eras. But right now, those conversations feel very distant."

When Radical Becomes Rational: A New Case for Bold Radio Ideas

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"Ninety percent of the ideas will end up on the floor. But some won't."

The Hypocrisy Behind an NFL Ban on Prediction Market Super Bowl LX Advertising

Columns John Mamola John Mamola -
"Drawing a hard line against prediction markets while embracing sportsbook partners that provide the same offering during the Super Bowl feels less like principle and more like positioning."

If It’s Good For A Super Bowl Ad Why Not A Music Format?

Columns Robby Bridges Robby Bridges -
What’s fascinating is the “mad men” (and women) seem to have no issue regularly using “oldies,” i.e., 1960s hits, IN their ads but balk at the idea of media serving up the music.

FOX Sells Out Super Bowl Ad Time

Television BSM Staff BSM Staff -
Some advertisements were sold for more than $7 million, while the average price slotted between $6 and $7 million.

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Why Pat McAfee’s Reported ESPN Extension Is About Far More Than Just Money

Columns 0
"The story is that ESPN has completely changed its philosophy. For decades, ESPN sold the network. It sold SportsCenter. It sold highlights. Now it sells personalities."

ESPN May Be Having Its Finest Moment When It Matters Most

Columns 0
"For years, ESPN has been criticized for what it wasn't doing. Not enough promotion. Not enough storytelling. Not enough attention paid to certain properties. Fair or unfair, those critiques have followed the network through multiple eras. But right now, those conversations feel very distant."

When Radical Becomes Rational: A New Case for Bold Radio Ideas

Columns 0
"Ninety percent of the ideas will end up on the floor. But some won't."

Women In Radio’s Meaghan Taylor on Mentorship vs. Sponsorship in Radio

Features 0
"A sponsor is the person who walks into a room you're not in and talks openly about you. That's what moves careers."