Tag: Super Bowl Ads

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4 Non Blondes Singer Linda Perry Documentary

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I remember the first time I saw the band...

20 Brands in 20 Days: Chris Lloyd, WBAB & 106.1 BLI

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"It's hard to fake Long Island. You gotta be it."

Cassette Comeback Defies Digital Music Streaming Dominance

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"In a culture built around infinite, frictionless content, that kind of deliberate attention has become rare enough to feel almost radical."

Why the NBA Should Never Give up Their Spot to the NFL on Christmas Day

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"The NFL is powerful enough to change the way sports fans consume Christmas Day. It is not powerful enough to make the NBA abandon it."

The Hypocrisy Behind an NFL Ban on Prediction Market Super Bowl LX Advertising

Columns John Mamola John Mamola -
"Drawing a hard line against prediction markets while embracing sportsbook partners that provide the same offering during the Super Bowl feels less like principle and more like positioning."

If It’s Good For A Super Bowl Ad Why Not A Music Format?

Columns Robby Bridges Robby Bridges -
What’s fascinating is the “mad men” (and women) seem to have no issue regularly using “oldies,” i.e., 1960s hits, IN their ads but balk at the idea of media serving up the music.

FOX Sells Out Super Bowl Ad Time

Television BSM Staff BSM Staff -
Some advertisements were sold for more than $7 million, while the average price slotted between $6 and $7 million.

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20 Brands in 20 Days: Chris Lloyd, WBAB & 106.1 BLI

20 Brands in 20 Days 0
"It's hard to fake Long Island. You gotta be it."

Cassette Comeback Defies Digital Music Streaming Dominance

Columns 0
"In a culture built around infinite, frictionless content, that kind of deliberate attention has become rare enough to feel almost radical."

Why the NBA Should Never Give up Their Spot to the NFL on Christmas Day

Columns 0
"The NFL is powerful enough to change the way sports fans consume Christmas Day. It is not powerful enough to make the NBA abandon it."

We Are What We Eat With Media Being the Meal

Columns 0
"Understanding how our industry influences consumers’ decision-making doesn’t eliminate that influence, but it does encourage more thoughtful, impactful and compelling buying habits."