Longtime Greenville radio host Bill Frady is joining 106.3 WORD as its new midday host.
Frady joined the station as a fill-in host in 2015 and has hosted a weekend show called LockNLoad, and will now expand his presence on the Audacy-owned station with the addition of Straight Talk with Bill Frady.
“I’m excited to join the all-star weekday lineup on 106.3 WORD,” said Frady. “As a long-time listener and fan of the station, I’m incredibly grateful for the opportunity to share my voice and fire up WORD’s fast-growing audience between 10:00 a.m. and noon each weekday.”
Frady, a military veteran, debuted the show Monday.
“Bill Frady has provided great content doing swing shifts on 106.3 WORD for years,” said Audacy Greenville-Spartanburg Senior Vice President and Market Manager Steve Sinicropi. “Bill is a native Greenvillian, a recognized firearms expert, and a tremendous conservative voice that will complement WYRD-FM’s incredible news and talk talent lineup.
“Adding Bill Frady to our full-time on-air team will provide great content for listeners and new opportunities for advertisers. I look forward to hearing Bill on the air and on the station’s expanded 100,000-watt signal.”
