DraftKings will soon be launching a free video streaming service.
Reporting from Bloomberg on Wednesday cited sources familiar with what’s going on. The platform will be ad-supported and consist of content from podcasts the company sponsors.
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DraftKings is partnered with Meadowlark Media, the company started by former ESPN president John Skipper and host Dan Le Batard, as well as with radio and podcast giant iHeartMedia.
DraftKings also acquired VSiN in 2021, which has its own dedicated video content. Former ESPN exec Stacie McCollum is the vice president of content.
The service is expected to make its debut in the next few weeks.
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