Denver Sports, owned and operated by Bonneville International Corporation, announced Monday that it will be launching a campaign titled “Be a Mentor, Be a Fan” in order to help raise awareness towards mentorship. The media outlet has partnered with Big Brothers Big Sisters of Colorado on the campaign and will actively try to encourage sports fans in Denver to become mentors to others.
As part of the campaign, a new program will be added to the station’s lineup on Saturday mornings featuring station commentators and guests where they will discuss the importance and benefits of mentorship. The campaign will also include different elements of promotion across the variety of Denver Sports distribution channels, including 104.3 The Fan.
“Mentorship and sports go hand-in-hand,” said Bonneville Denver SVP/market manager Katie Reid in a press release. “Every successful athlete has stories of the teachers, coaches, siblings and friends who helped mentor them along the way. ‘Be a Mentor, Be A Fan’ provides an avenue for the Denver Sports audience to hear some of these incredible stories with the goal of creating a new generation of mentors making a difference in our community.”
The station hopes to lead its audience to find opportunities to help others or work with Big Brothers Big Sisters of Colorado, a nonprofit organization in need of mentors to assist youth in realizing their potential and changing lives.
