Despite early reporting showing less than stellar ratings for the first two tournaments of the season, LIV Golf hasn’t provided any ratings information on the four most recent events and doesn’t plan to release numbers moving forward.
LIV and CW owner Nexstar Media Group signed a two-year contract ahead of the 2023 season to make the network its U.S. TV home.
Golf.com writer James Colgan in late March reported that coverage of the season opener in Mexico averaged 537,000 viewers. The next tournament in Tuscon averaged 409,000 viewers.
Since then, four more events have taken place. The most recent was this past weekend in Tulsa, where a rain delay forced some CW affiliates to abandon coverage of the tournament’s conclusion and ensuing playoff in favor of regularly-scheduled programming.
LIV has said that Nielsen ratings for events airing on CW are inaccurate. Some CW affiliates aren’t even carrying coverage, and Nielsen only measures the audience watching the network during the specific LIV Golf broadcast window.
The league challenged Nielsen data that’s currently available, saying it’s not fully encompassing viewership.
