While NFL Sunday Ticket will be moving to YouTubeTV for football fans at home this fall, DirecTV will continue to distribute the service for bars and restaurants. An announcement of a multi-year agreement between the league and DirecTV was made on Thursday. Financial terms weren’t disclosed.
“DirecTV for Business delivers a market-leading, consistent and reliable sports viewing experience to fans in more than 300,000 bars, restaurants and other commercial establishments across the United States,” said Mike Wittrock, DirecTV’s chief sales and service officer. “We’re thrilled to partner with EverPass and continue carriage of NFL Sunday Ticket.”
EverPass Media was established earlier this year by the NFL. Working with RedBird Capital, the goal was to manage the distribution of Sunday Ticket to commercial consumers.
Last season, the league worked out a deal with DirecTV to carry Thursday Night Football games to those same customers. Thursday games are broadcast to residential customers on Amazon Prime Video.
