Sports radio is very healthy in Baltimore. That is clear from one look at the spring ratings book, which shows 105.7 The Fan on top of every daypart for men 25-54.
In morning drive, The Big Bad Morning Show tops the market with a 7.6 share. Vinny & Haynie are on top in middays with a 12.1. Afternoons are no different. Inside Access pulled a 9.8.
With the strong performance across its primetime shows, it should come as no surprise that weekday prime (M-F 6A-7P) numbers were also kind to The Fan. The station was on top of that category too with a 9.3 share.
Plenty of sports topics have been on the minds of people in Baltimore. Lamar Jackson and the Ravens stretched their negotiations through the first month of the book and the Orioles are off to a strong start. While those factors surely helped The Fan, a look back to the winter book shows that the station has remained at the top of the target demo.
