CBS will conclude the 2023 NFL regular season as the television home of Super Bowl LVIII from Allegiant Stadium in Las Vegas. The network, however, will be presenting more than just its traditional broadcast with Jim Nantz, Tony Romo and Tracy Wolfson. CBS Sports and Nickelodeon are collaborating on the game’s first-ever alternate broadcast. The telecast will be filled with special moments, guests and, of course, the iconic green slime associated with the kids’ entertainment network.
“This will be a historic Super Bowl in Las Vegas, and we’re thrilled to partner with the NFL to bring the game to the whole family with the first-ever alternate telecast of the Super Bowl,” Bob Bakish, president and CEO of Paramount, said in a statement. “In year one of our new long-term deal with the NFL, we continue to maximize our expanded distribution rights and further unlock the value of the League through the demonstrated power of our multiplatform portfolio across CBS, Paramount+ and Nickelodeon.”
This will not be the first time both networks have worked together on an alternate presentation, as they have teamed on multiple NFL games over the last two seasons. The alternate broadcast will feature revamped graphics, virtual filters and several guest reporters among other things. More details regarding the broadcast as it pertains to programming, production and announcers will be announced at a later date. Nate Burleson, however, is confirmed to be one of the commentators that will be on the call.
“We’re thrilled to partner with CBS Sports and Nickelodeon to present the first alternate telecast of the Super Bowl,” Hans Schroeder, NFL executive vice president of media distribution, said in a statement. “Our previous telecasts on Nickelodeon have been huge hits and created a new and different way to experience an NFL game. We’re excited to bring that creativity to Super Bowl LVIII and give our fans another way to enjoy one of the world’s most popular sporting events.”
“We are excited to expand this extremely successful partnership between CBS Sports, Nickelodeon and the NFL for television’s biggest stage at Super Bowl LVIII,” Sean McManus, chairman of CBS Sports, said in a statement. “There is nobody more suited than our CBS Sports production team, in conjunction with our friends at Nickelodeon, to deliver an innovative and slime-filled Nick-ified telecast for kids and family, alongside our industry-leading NFL production on CBS, to create a truly unique viewing experience and broaden the reach of the Super Bowl to a new legion of fans.”
After an adjustment by Nielsen Media Research, FOX Sports attained the largest recorded audience for a Super Bowl presentation in the history of the NFL. Paramount Global will look to build off of that success in year No. 1 of an 11-year media rights deal as it presents the nation’s preeminent sporting event with a goal of expanding viewership from younger demographics.
“We are unbelievably proud to partner with CBS Sports and the NFL to bring Nick’s personality and unique visual sensibility to the Super Bowl,” Brian Robbins, president and CEO of Paramount Pictures and Nickelodeon; and chief content officer, Movies & Kids & Family at Paramount+, said in a statement. “As we’ve shown with our prior zeitgeist-busting Wild Card and Nickmas coverage, combining the absolute excitement of NFL action with the creativity that can only come from Nickelodeon’s cool [point of view] makes for a must-see event for kids and families everywhere.”
