Some people thinkyou need an active presence on social media in order to have success in the media industry. However, that doesn’t mean you have to be the one that necessarily runs the account. Just ask Colin Cowherd, who has a very busy schedule hosting The Herd and running his podcast company, The Volume.
On his own podcast, The Colin Cowherd Podcast, Cowherd mentioned that while his Twitter (X) account is still active on social media, somebody else is running it.
“We rely to some degree on social media. Initially, when Elon Musk took over Twitter, my takeaway was the media has an agenda, they will be anti-Elon Musk. I’m just going to go in and just watch it develop, not going to take a side. Immediately, too many annoying ads. Soon after that, too many violent videos. Too much stuff was getting through that was gross.”
With Cowherd no longer actively tweeting, it has given him the time to do other things, which includes a side project that he is not ready to reveal just yet.
“The truth is I have now worked out for 13 straight days for at least an hour, mostly 90 minutes. I have a little passion project on the side, which I won’t disclose now, but I probably will soon in a few months that I developed just because I had more time, and I’ve reconnected with a couple of people I haven’t seen in a while. I thought to myself I was wasting a lot of time staring at my phone.”
As the college football and pro football season are close to getting underway, Cowherd makes it known that if people get too outraged if a team or player doesn’t perform the way that they hoped they would, then they should just take a momentary break from the phone.
“My point being is we live in this outrage blender. Everything is the end of the world and virtually nothing is. If you have a bad day, a bad team, or a bad moment, stuff is never as bad as you think.”