Barrett Sports Media has learned that The Volume and DraftKings are entering a multi-year partnership. The sportsbook will become the presenting sponsor of all of The Volume’s podcast and video content.
The DraftKings logo and the company’s advertising messages will be present on Volume content immediately. DraftKings will also create new content under the Volume banner.
“Colin Cowherd has long been an influential voice in sports media,” said Stephanie Sherman, Chief Marketing Officer, DraftKings. “As we continue to grow our content portfolio, we look forward to establishing a strong collaboration with the talented roster at The Volume.”
According to sources, this is a multi-year, multi-million dollar deal between the two sides. It’s another win for Colin Cowherd and his team at The Volume, which announced the addition of Shannon Sharpe’s Club Shay Shay last month and a partnership with FantasyPros earlier in the year. Sharpe’s recent interview with Stephen A. Smith delivered an immediate hit for the brand, recording more than five million views on YouTube from all videos of the episode.
“During our first two years, we’ve seen The Volume grow from a podcast start-up to a media network featuring some of the most interesting voices in sports,” said Cowherd. “We’re thrilled to work with the team at DraftKings. They share our vision to empower talented people to do the shows however they want to do them.”
DraftKings has been aggressive in acquiring and developing new programming and partnering with Mike Golic & Mike Golic Jr. are at the center of a new show for DraftKings Network on Samsung TV Plus. That FAST channel has also announced more shows from VSiN and Dan Le Batard’s Meadowlark Media will be joining its lineup.
