There is now an official lobbying group that will advocate to lawmakers on behalf of streaming entities.
Front Office Sports reported Wednesday that the Streaming Innovation Alliance is a group consisting of entities like Max, Peacock, Paramount+, Netflix and Disney’s streaming platforms. It aims to work with various government agencies and elected officials on writing and passing streaming-friendly legislation.
“Video streaming services do not use public rights of way, airwaves, or spectrum, and are not subject to the kinds of regulation and taxation historically reserved for services to offset their use of those public goods,” the alliance said. “Streaming is something new and different, and should be governed by innovative, tailored approaches.”
While there are some big players involved in this alliance, heavy hitters like Apple, Amazon, YouTube and Roku are absent. It’s unclear whether those companies and their respective streaming services will join the alliance.
FOS indicated that while the forming of the alliance isn’t strictly tied to sports, many of the companies and entities involved have live sports on their platforms and that kind of programming can be an essential part of streaming offers.
