Westwood One has announced it is partnering with audio tech firm Super Hi-Fi to provide AI-powered local weather reports to stations under a new agreement.
The syndicator will provide three different updates for stations, either 15, 30, or 60-second varieties. Additionally, the reports will be updated three times per day, and will include a national sponsorship from Westwood One with a local adjacency available.
“We are always looking for game-changing technological innovations that deliver exceptional results for our affiliates and modernize the audio ecosystem,” Westwood One President and Cumulus Media Executive Vice President of Corporate Marketing Suzanne Grimes said.
“Our Super Hi-Fi partnership allows us to offer our radio affiliates the highest quality weather reports for their listeners with minimal effort and maximum value.”
“With Westwood One’s scale and Super Hi-Fi’s AI-powered innovation, we’re making it easier than ever to help radio transform into a digital future that offers material growth opportunities using the power of AI,” added Super Hi-Fi Chief Business Officer John Bolton.
Stations will be able to choose from a variety of AI-generated voices, with ChatGPT utilizing information provided by the National Weather Service for all of its information. Each station will also be able to provide their own music beds, station identifications, and terminology should they choose.
Those interested in learning more about the offerings from Westwood One and Super Hi-Fi can click here.
