Warner Bros. Discovery CEO David Zaslav is praising the success of CNN’s recently launched streaming platform, CNN Max. Zaslav says that the outlet is bringing in users who are “20 years younger” than traditional TV viewers.
In a commentary provided for investors following WBD’s third-quarter results announcement on Wednesday, Zaslav stated that their analysis revealed that CNN Max is a hit with the younger generation.
Their analysis adds that the platform attracts much younger viewers who don’t subscribe to cable to its live news and analysis programs and original shows.
WBD will “continue to iterate and improve the offer,” added Zaslav. “But the key takeaway here is we saw an opportunity and were able to pivot quickly, seamlessly, and decisively and by providing CNN Max as a service we’re expanding our audience and our impact. The fact is what CNN does has never been more important and no one does it better.”
David Zaslav shut down CNN Max’s predecessor, CNN+, less than a month after its launch following last year’s Warner Bros. and Discovery merger.
According to J.B. Perrette, the streaming chief of WBD, the company experienced a decline in performance due to the high number of streamers available in the market. However, CNN Max, launched on September 27, took a different approach by providing a 24/7 live feed similar to the cable news channel.
Eduardo Razo is the Assistant Content Editor for BNM, which includes writing daily news stories on the news media industry. He can be found on Twitter @eddierazo_ or you can reach him by email at eddie1991razo@gmail.com.
